Swapping Ads for Promotion
Most advertising is done on your own.
You’ll hire space and then post your ad to share your news. However, you may be able to find partners to swap campaigns.
Ad swapping can be disappointing but it can also be profitable.
This depends on how you work it.
The main focus is to agree that two list owners agree to promote each others’ business to their lists, sending traffic from their list to the other person’s business.
It’s best to do this between mailing lists.
The problem is you don’t know how responsive the other person’s list is.
If it is unresponsive, you won’t get much from the swap. The other person can work out better off.
You run this risk with swapping like this.
This is why you need to do research first.
It’s up to you to find out how much traffic your potential partner gets, and whether the person’s list is responsive. You also need to find someone you trust.
When this is the case, you’ll find ad swapping extremely profitable for both businesses.
You don’t just need to swap in this way. You could swap banner placements and blog subscribers.
With blog platforms, you can often get the “blogroll” label and list similar blogs at the bottom.
This is a good way to look out for ad swapping partners. The potential benefits definitely see you reaching out to many more.
Just make sure you offer a great deal for any potential partners.
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